Non-surgical “tweakments” have become wildly popular, but have you ever stopped to ask “why?”
A Face & Skin survey found that more than 70% of women and men have or would consider getting a treatment like Botox, fillers, or laser treatment, and 45% of women say social media platforms have influenced how they view these treatments.
Almost the same number of women said they are fans of longer-lasting cosmetic treatments.
What we’re seeing is a cultural shift that prioritises convenience. Nearly a third of women love that they can honestly say, “I woke up like this,” and more than 70% said that long-lasting treatments like Botox and laser hair removal are important because they shave time off daily routines.
Attractive girl passing on a secret.
Let me tell you a secret.
Four Top Reasons We Love Longer Lasting Treatments
The lasting confidence boost they give us.
Waking up and looking great without doing anything.
Wearing less makeup and needing less filters.
Looking polished without having to work at it every day.
Girl waking up looking amazing
Honestly, I woke up like this!
Most people don’t have the time or money for a makeup artist
While convenience is great, so is confidence: 34% of women said they like the confidence boost they get from a treatment. Think about it: Most people don’t have the time or money for a makeup artist on hand to keep them looking flawless, but with fillers lasting between 6-12 months it’s a great way to maintain fresh looking skin.
Interestingly, 90% of our survey respondents were women between the ages of 25 and 44, proving that Millennials, and Gen Z appreciate a good non-surgical treatment. Gen X-ers are also on board, with almost 60% of people ages 45-60 saying their views of longer lasting beauty treatments have improved over the last two years.
Price of Beauty
The Benefits Outweigh the Costs.
Not a Luxury Anymore
Another interesting item we uncovered is that aesthetic treatments are not viewed as a luxury anymore, or just for the super-rich and famous. About 27% of respondents listed their annual household income between £28,000 and £55,000, while an equal share of respondents reported income over £85,000.
The don’t ask, don’t tell days of non-surgical tweaks are behind us. Women want the convenience of a wake-up-and-go lifestyle, and aesthetic treatments can deliver that.
Aesthetic skincare providers are here to educate clients who are open to new “tweakments” and advise what’s available to give every woman that “I woke up like this” feeling.
If you would like to know how you can get the “I woke up like this feeling” get in touch here.
Book Appointment – Face&Skin (faceandskin.co.uk)
Og Hair & Aesthetics, 2 Kellard House, London Road, Woolmer Green SG3 6FP ·
07470 263383
Chat to our Live Chat Team
faceandskin.co.uk